The Net Gallery & Gray M.C.A

The Net Gallery works with some of the UK’s top galleries and artists, transforming a vibrant and diverse range of exhibitions into immersive virtual tours that can be enjoyed online. Gray M.C.A is one gallery the TNG team have been lucky to work with on a regular basis, capturing shows in London at both Cromwell Place and Claridge’s. The resulting virtual tours have enabled online audiences to experience the latest exhibitions from one of the leading international specialists in original fashion illustration and artwork.

Discussing the benefits of the tours, Gray M.C.A’s Director, Ashley Gray, explains, “The Net Gallery have lifted us onto a truly global platform allowing clients to virtually visit our exhibitions from wherever they are in the world. This has increased our reach and our sales –  a vital combination in a fast moving market.”

To showcase some of the projects the two organisations have collaborated on, featured below are three short films created from scan footage of Gray M.C.A exhibitions, captured by The Net Gallery over the last eighteen months.

Drawing on Style at Cromwell Place: 15-26 September, 2021

Installed in the beautiful Wing Gallery at Cromwell Place, Drawing on Style celebrated rare and unseen original fashion illustration from post-war 1940s to the present day. You can view the full virtual tour of the exhibition, here.

LEGENDS ONLY – David Downton at Claridge’s: 8-20 March, 2022

An exhibition of original works and limited edition prints by acclaimed fashion artist David Downton, including a series of artworks focused on a stunning line-up of legends from the world of film and fashion. You can view the full virtual tour, here.

The Art of Elegance – Bil Donovan at Cromwell Place 13-18 September, 2022

A celebration of contemporary fashion illustration at its finest, as seen through the dazzling brushstrokes of celebrated American fashion artist Bil Donovan. The exhibition honoured the beauty and elegance of a master of fashion illustration. You can view the full virtual tour, here.

Text by Richard Unwin.

Gray M.C.A is based at 5 Margaret’s Buildings, Bath. Alongside hosting shows in its home city, the gallery regularly curates prestigious satellite exhibitions, including the internationally acclaimed Drawing on Style during London Fashion Week, and bi-annual exhibitions in New York.

The gallery will return to London’s Cromwell Place in 2023 with its celebrated modern textiles exhibition, Styled by Design.

You can learn more about Gray M.C.A via the gallery website.

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